Using compelling images on your event website is a simple, effective way to make a statement. When people consider whether or not to attend an event they are thinking about the experience. What will I learn? Who will I meet? How will I benefit? 

Give your audience a sneak peek at what you have in store—snaps of the venue, pics from last year’s bash, photos of breakouts or workshops, and of course a glimpse of the keynote speakers. The two new blocks we are introducing will give you exactly what you need:

The image gallery allows you to host a set of images for your audience to browse. There are several layout options available to give you just the look you need. Users can interact with the gallery to browse the selection or you can set the gallery to cycle through automatically. Here are a couple of examples:

The Image Carousel content block is the perfect solution if you want to add some motion to your website and present several slides of images and text for your audience to take in. Users can interact with the carousel or you can set it to cycle through automatically. Here are a few examples:

You’ve planned great events and you’ve checked off everything on your list. What happens to all your valuable information with all the new faces that attended your events? Attendease has added yet another integration that’s no stranger in your event sales and marketing efforts. Your Attendease information can now easily flow into Marketo programs and leads. 

Programs created in Marketo can now be linked to Attendease events. Mapping your Attendease global fields to Marketo fields to collect attendee information will make it a snap to harness your leads. Selecting triggers will provide your team with up-to-date information about their leads throughout their event journey from initial registration through to submitting a survey.

Planning on using Marketo’s email and landing page? You can set up assets in your base program and make use of custom tokens created in Attendease to streamline this process. 

In addition, you will be able to import your Marketo recipient list into Attendease, allowing for a quick way to send announcements and other emails to a specific distribution group. 

Ready to start using the Attendease X Marketo integration? You can find the step-by-step guide here.

Your branding is a powerful statement. Your brand conveys a variety of messages (subtle or not so subtle) about your product or company. Think benefits, values, culture, and personality (to name a few). We want to make it easier for you to stay on brand so we’ve added some design enhancements this week to help you make a statement.

We offer a number of email templates which allow you to stay on brand while you communicate with your attendees. Configuring those templates, however, can take a bit of time. So when you need a great looking default email template fast, you can now simply choose from a light or dark theme (to contrast with your event logo) and it will look great right “out of the box”. This default template will now apply to all of your outgoing emails that you haven’t chosen an alternate template for.

The Featured Content Block (the marquee or banner image with text overlay used on most event websites) is often the first thing a user will see when they arrive on your website. We have added two enhancements to make this block adapt better to different screen sizes.

Add a mobile specific image
Now you can add a separate image that will only be displayed on screen widths associated with mobile devices (phones and most tablets). This gives you greater flexibility by allowing you to select the scale and crop of the mobile-specific image rather than relying on the platform to auto-crop and auto-scale it for you. In other words, if you use this feature the image will typically look better on phones and tablets! 

Auto heading and text sizes on mobile devices
In the past, the heading and text sizes for the overlay were applied consistently to both desktop and mobile versions of the block. Due to the differences in screen size this could result in the heading and text sizes looking too big or too small depending on the device you were viewing them on. We have now implemented a mobile-only set of rules to control the heading and text sizes so these elements look great all the time.

We’ve added a brand new accordion block to the Attendease CMS that can be used on your event website and organization portal pages. This block is very useful when you want to toggle between hiding and showing a large amount of text like on an FAQ page, for instance. 

You now have access to some new options on your forms Display tab to make your Attendease registration forms even more beautiful. The new Spacer lets you add vertical space anywhere on your form, and the new Separator Line lets you place and customize horizontal lines between form fields or form sections.

We’ve reduced the confusion for your attendees when they have missing or invalid data when trying to submit their registration forms. By adding some animations and style changes to the form in those cases, this aims to reduce attendee drop-off at one of the most crucial steps of the attendee lifecycle… Registration.

We hope these enhancements make your design related tasks faster, easier, and more efficient!

We’re excited to share exciting updates to the Marketing module on the Attendease platform. This includes an easier way to add analytics and advertising conversion tracking snippets, and a more robust email platform to manage your event email marketing campaigns. Keep reading to learn the details!

Website Analytics & Conversion Tracking
Capture useful metrics about visitors to your event website by using tracking tools. Adding tools such as Google Analytics, Facebook Pixel, or LinkedIn Insights to your event website is now easier than ever. 

If you have already added these in the Custom Head Script section of your event website, you can continue using your existing implementation or remove it and enter the ID into the corresponding field to replace the code. 

More options for the Advanced Session Schedule
Introducing more settings that allow you to customize the look and feel of the Advanced Sessions Schedule! You now have greater control over the colors of this section, alignment of text and sessions, and more! 

 Updates to the Card Row block

A versatile block used for a multitude of purposes needs to be flexible in order to suit everyone’s needs and different events. That’s why we’re excited to announce the latest update to the Card Row block. You are now able to choose the position of the text on the card, make edits to the look and feel of the image with Image Presets, and more! 

Click below to:

Email Templates

A new, flexible way to build an email template in Attendease. Design beautiful email blasts to effectively communicate with your audience and share your message. It’s easy to get started with our eye-catching, customizable email templates. Pro tip! You are now able to create a unique template specifically for your registration confirmation emails. Here are examples of two of the new layouts:

We hope you are as excited as we are for these new features! Stay tuned for future enhancements as we continue to improve our platform capabilities. Want to try Attendease and see it for yourself? Book a demo today!