4 Reasons Why You Should Use an Event Management Platform

Organizing one event is no minor feat, but what if you’re managing multiple events? To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience.

Whether you’re in charge of managing hundreds of events like webinars and training sessions, or dozens of exhibitions and conferences, here are four critical reasons you need comprehensive event management software to make all of your events a success.

An essential aspect of organizing and managing events is effectively scheduling sessions and speakers. A powerful session slotter should let you create, edit, and manage multi-day and multi-session events easily. Moreover, a scheduling tool will allow you to assign speakers, and allocate time for speaker sessions, networking, breakout sessions, breaks, transition times, waitlists, and much more. Schedule visibility is another critical consideration. Integrating the event calendar with your event website will make it easier for you to share the event sessions with your attendees.

Technology can be extremely beneficial when it comes to organizing, managing and running events. However, if you are using tools which are completely separate from one another and don’t share data and information, you are probably making the work harder for yourself. To effectively manage events, the best option is to consolidate your marketing efforts. The most productive way to get the most out of your campaign is to select a technology stack that can be connected to one another.

For example, a practical approach to managing an event could incorporate an all-in-one event management platform, a project management tool, and a CRM system, such as EventUp Planner (formerly Attendease), Slack, HubSpot and Salesforce. EventUp Planner’s website builder allows you to easily set up and organize a well-structured website, including registration forms. Then, by connecting with Slack, you can receive constant updates on your event and keep your team up to date. Add SalesForce to bring in new contacts based on registrations and finally incorporate HubSpot to track attendee interactions and nurture leads.

Using your event management software, you can accurately measure the effect of your marketing on your sign ups, and also learn how to market more effectively in the future based on the attendee data you have.

Effective event marketing campaigns can drive stronger sales for your events, increase attendance, raise awareness, and strengthen brand affinity. Marketing events requires a multidisciplinary approach. Set goals as you start, and draw on your event-marketing tools to track performance.

Streamlining the registration process could drive higher attendee satisfaction for all your events. Your registration tool should make it easy for attendees to register, such as embedding the registration form on your event website, or adding a multi-step registration process to gather all the information you need from attendees.

It may be important to find an option that allows you to select different event passes, promo codes, and price levels. Waitlisting features allow you to auto-manage session capacities and registration updates, saving yourself from manual work.

So the event is over. Now what? When it comes to measuring attendee experience, you need to send out surveys and collect feedback. Using event management software can allow you to see aggregated survey analytics and integrate with other platforms like Sli.do for live polling and Q&A during the event.

Surveys allow you to collect both qualitative and quantitative data about your events for deeper insights. Your surveys can address the event experience as well as things like how likely attendees are to buy certain products, and net promoter scores.

Managing multiple events is a mammoth undertaking, and the better your tools, the more successful your events will turn out to be. From scheduling events and marketing them to registration for each event, you’ll need powerful tools to reach attendees and track progress while automating what you can.

Once events are over, you’ll want to track attendee experience and work out what went right and what can be improved on. With a powerful event-management tool designed for managing multiple events, you can streamline the long list of priorities and make every event a success.

If you manage multiple events, EventUp Planner (formerly Attendease) is the sophisticated, all-in-one enterprise platform you’ve been looking for. EventUp Planner is more than a platform; it’s a powerful engine for publishing entire event portfolios managed across different teams and business units. Find out more about EventUp Planner’s multi-event management capabilities here.