Running a successful event isn’t just about impressing your client or boss, it’s about adding to your event management portfolio so you can drive more business and boost your bottom line. Not only do you want your event to look good, you want to be seen as a leader in your industry. By using an effective process that can be duplicated, you can boost your event portfolio with fewer errors, increase your brand consistency, and avoid burning out. Here’s how:

Increase your event roster. Duplicating your processes could enable more events, allowing you to double your event roster. Using an efficient cross-platform event management solution will save you time, freeing up additional  time and resources to take on multiple events. Taking on more events will show that you are capable of not only running quality events, but managing a higher quantity of events too.

Create a more diverse event portfolio. An event that is easier to execute opens up more opportunities to take on a variety of event types. This allows you to show your diversity as an event marketer, proving that you can manage events of different types and sizes, from webinars to product salons, to user conferences. Showing that you can work with a diverse clientele will not only demonstrate your ability to meet the needs of a range of clients, but it will increase profits for your business by tapping into new channels.

Customize events. Creating event-type templates allows for more customizable events, enabling you to create portfolios to match each unique event size and segment. Showing that you can customize elements of an event will not only impress your boss, it will impress your clients as well.

Generate new leads. When processes can be repeated and executed seamlessly, you will see more effective lead generation opportunities as a result. Event attendees will see that you’ve successfully managed your event without a hitch, and will want you to harness a successfully-run event for them as well. By integrating your event tech into your marketing cloud, you will enable a more strategic lead generation process.

Please the customer. Through creating repeatable processes, you can cater to various customer segments. This will allow you to grow and expand your reach, while ensuring a solid customer experience.

Show results. Aggregate event metrics for a portfolio view of your events. As part of your stream of repeatable processes, it is important to include a thorough, descriptive event report that summarizes all of the necessary metrics to make your event shine as a component of your overall portfolio. Strong metrics to back up the success of your event will draw in more business opportunities and prove your place as an event leader, while improving your overall event portfolio management process.

Using a repeatable event process will not only cut down on your work time, but it will positively impact the event’s outcome.  Your event team will be able to drive significantly better results through doing more events, generate more leads, and ultimately see a better ROI as a result.

About Attendease

Attendease is the event management platform trusted by teams running some of the world’s biggest, most exciting, design-forward and tech-advanced events. At Attendease, we believe that having the most effective events as part of an overall digital marketing strategy is all about giving organizations the right code, design and access to innovations. With ultimate flexibility in design and integrations, the Attendease powerful platform helps teams focus on developing amazing events that grow great companies. For more information, visit www.eventupplanner.com.

Today’s event attendees are a busy crowd, often fielding multiple event invitations in one week. In order to help your event stand out in the sea of exciting options out there, you need to ensure that the registration process is quick and easy. Keeping in mind the needs of today’s on-the-go working professional, here are five ways to take advantage of the latest advances in event technology to bring in the right people, and lots of them.

1) Mobile First Approach

Ensuring your event technology is accessible on your attendee’s smart phone is not a “nice to have,” but a necessity. Your attendees are busy and on the go; they rely on their mobile devices as constant sources of news and connection during long days of hectic pursuit… The success of your event and the likelihood of a boost in ticket sales can be directly correlated to having a mobile friendly event website and registration form. A system like this can also help you harness very useful event analytics, event surveys and event check in data.

2) Smart Design

You’ll want to make sure that your event landing page design is simple and readable. Instructions need to be clear and to the point. Graphics should enhance your overall branding, not distract from it. All information needs to be accurate and readily available. People with limited time on their hands should be able to get in and get out with all the basic facts in hand, registration completed smoothly, in as few steps as possible.

{{cta(‘672750fd-abd4-43b7-ab6a-a4e30b215bed’,’justifycenter’)}}

3) Create Different Ticket Types and Milestones

Everyone likes a good deal, and event attendees are no different. If you create an incentive for early registration by offering a discount for signing up by a certain date, people who were already planning to attend will most likely take advantage of it. If the discount is significant enough, you can use the savings as an enticement to first time registrants who just need that little extra push to jump onboard. Building in a schedule like this also gives you an additional opportunity for target marketing with email campaigns to remind people of the early bird registration deadline.

4) Stay in Touch

Once you’ve identified the right target audience for your event, you’ll want to make sure you stay in touch with them during your entire registration period. Email blasts containing direct invitations are as much about building relationships as they are about selling tickets. For any event you produce, you’re creating a community of like-minded individuals who are a natural fit for your brand. Along the way, you have multiple opportunities to remind them about discount deadlines, encourage them to complete their registration if they halted midway through the process, and announce new additions to your speaker and session line up. They are part of your world now, so keep that relationship alive, before, during and even after the event!

5) Use Social Media

As you continue to utilize email as a tool of direct outreach to your people, you’ll want to also cut a wide swath in the broader community by making news about your event highly visible on all of your social media channels. These days, many people use Twitter and Facebook, even Instagram, as their primary way of communicating with others about upcoming events. Create an event page on Facebook to link people to your event landing page. Share pictures on Instagram of featured speakers, your venue, or other exciting event-related images. Tweet regularly about registration deadlines and your most exciting speakers. Beat the drum loudly, in as many places as possible, and your people will come running to you.

If you’d like more information on how Attendease might be able to help you your highest performing event, get in touch with us here.

The conflict between Sales and Marketing is hurting your business bottom line. However, consistently competing in today’s event planning arena requires a willingness to find new ways to work together. Ultimately, when sales and marketing are in alignment, there’s happy customers which translates directly to increased revenue.

Here are a few things to consider as you evaluate how to help your sales and marketing departments work together.

Today’s consumers need both departments working in harmony. Google – the ultimate tracker of consumer behavior – states that the average consumer researches from more than ten sources before making a buying decision, and the Marketing Leadership Council report found that B2B consumers “progress nearly 60 percent of the way through the purchase decision-making process before engaging a sales rep.” By working together, both Sales and Marketing can dramatically increase not only the success of your next event, but also your business’s bottom line.

What might that look like?

Create short-term collaborative effort around each event timeline from pre-planning through post-event followup. By strategically defining a revenue goal and working together to create the best event planning strategy to reach that goal, your team exponentially increases the probability of success.

Decisions for how to effectively combine the efforts of Sales and Marketing in your event management planning must be data driven. Without data, you’re left with Marketing tossing leads over the fence, and Sales certain they’re not being given the tools they need to close the deal. 

Event planning based on data-driven collaboration between both Sales and Marketing will enhance the brand experience of your attendees while measurably improving your ROI. By collecting, analyzing, and making available data from every stage of the event planning process, both can work together to create a truly successful event with aligned goals and ultimately happy customers. Contact us today to see how we can help create your next successful event.