5 Ways To Make Corporate Event Technology Work For You

As an event planner, you’ve got a lot on your plate. From coming up with a theme to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like an excellent corporate event technology.

Picture this: an event management tool that’s not only super powerful but also easy to use. Intuitive software empowers you to effortlessly manage your content and event details, helping you crush your to-do list in record time—no more wrestling with schedules or sweating over budget spreadsheets. With the building blocks of a successful event taken care of, each task becomes less of a chore and more of a triumph.

With the right software, sailing through your events with confidence is made easy. Here are five ways to make your corporate event technology work for you.

First, let’s discuss why you need modern corporate event technology. If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other. It’s easy to get bogged down doing so many repetitive tasks. 

There’s a better way! For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. Thus, it’s essential to get your landing page right the first time.

Modern corporate event technology lets you quickly publish a beautifully designed event landing page and change details in real time as your event evolves. So, even if you’re still pinning down sessions and confirming speakers, you are set up to capture attendees’ interest and begin your pre-event marketing efforts.

Modern software will let you publish more relevant information as the details are solidified. One example of this is if you add new speakers or schedule items. Remember: each vital update to your schedule creates an excellent excuse for an email blast, too! 

Say goodbye to using separate tools for your landing page, website, and marketing. Today’s corporate event technology empowers you to streamline and automate communication, deliver fully branded experiences, and gather data that matters to you—all from one place!

Easily create fully-branded email templates once and use them for all your email campaigns. Guarantee the success of your event email marketing campaign by first segmenting your lists. Next, send timely messages to the right people at the right time. With white-gloved support, you can keep your campaign branding consistent with your website, event app, and other marketing materials.

Having valuable data at your fingertips allows you to make informed marketing decisions. Best of all, you’ll no longer have to switch between multiple platforms to review your event analytics. This means it’s easier than ever to gain insights on what’s working, compare against your own benchmarks, and strive for continuous quality improvement for your events.

Smooth online event registration means that your attendees feel the fun vibe of the event right from the get-go. That means no more clumsy, hand-written lists or endless Excel spreadsheets. And no more attendees rummaging through their bags for a paper ticket that’s probably in their other jeans!

Integrated ticket sales and check-ins are the new gold standard in event registration. This makes attending your event as easy as your attendees pulling out their smartphones and flashing their confirmation email like a VIP pass. After all, no one likes standing in line longer than needed.

Look for corporate event technology with built-in registration capabilities to handle even the most complex meetings and events. It’s also easy to create unique registration forms for specific pass types and manage different pricing categories. You’ll be empowered to manage event and session capacity, setting waitlists accordingly. The best part? You can save registration forms to use again in future meetings and events, so you never have to do the same work twice.

Check out our Event Ticket Pricing Strategies Guide to find proven strategies that will help you determine your ticket pricing strategy, and ensure the financial success of your event.

Your event marketing and communications tell a powerful story about the buzz surrounding your event. How people respond to your email campaigns, press releases, and social media content provides valuable information about how successful you can expect your event to be. 

That said, event marketing comes with its challenges. This is why it’s crucial to have a fluid and responsive event marketing plan. When aligning essential dates, milestones, and announcements, you need to keep a bird’s eye view of what is going on with your communications across all digital channels and at every stage of the event lifecycle. 

If you release content and get crickets in return, it’s essential to pivot. Modern corporate event technology allows you to do just that. This way, you’re not wasting precious time and energy on manual processes and best guesses. 

When armed with the insights that this technology provides, you’re more likely to uncover the secret sauce for your best event yet!

At any point leading up to the big event, you need to be able to make last-minute changes and communicate the necessary information to all attendees and team members. With modern corporate event technology, your clunky old workflow will be revolutionized into a seamless technology ecosystem.

To reduce the risk of sharing outdated or incorrect information, look for software that can publish real-time updates. For instance, corporate event technology with an integrated event website builder lets you instantly change your event website and materials from one form.

Cloning tools and simple, visually appealing templates make it even easier to launch your new website or registration page. So, when you’re ready to start planning your next event, you can customize as you go. This helps to maintain brand continuity while saving time and resources across your entire event portfolio. 

Corporate event technology should make your job easier, not harder. When working with outdated systems that don’t play nicely with other tools, planning and executing extraordinary events can feel like an uphill battle.

EventUp Planner provides foundational corporate event technology that takes the complexity and guesswork out of event and meeting planning.

With EventUp Planner, you’ll get:

Ready to simplify the planning process and love your job again? Set up a demo today!