Smart Corporate Event Management And Your EventTech Budget

Event Management News

March 31, 2017

Events come in all shapes and sizes, but in most cases, it is a company’s larger marquee events that earn the highest acclaim from peers, prospects and partners. However, with the success of those larger events, comes bigger budgets and added costs required to run those events without a hitch. The idea of creating ongoing engagement and finding ways to continuously connect and create product facetime with customers is often better achieved through smaller, regularly scheduled events throughout the year.

Managing this collection of events, event marketing teams tend to focus on the costs for event planning tools and technology on an event-by-event basis, striving for success with a strong event ROI for each event. Ultimately, this may not be the most effective, results-driven strategy for creating a winning portfolio. Certainly the success of each event is imperative, but also looking at how your event portfolio is performing as a whole, what is working and not working and being able to tailor events to your customer profiles will ensure longer term value to the company. A solution that allows you the efficiency and productivity to do more events will drive a larger overall ROI for your portfolio, generating stronger results overall.

In a world enabled by online, subscription-based corporate event software solutions that can flow data between each other, making one-off decisions on an event-by-event basis could mean higher costs. In addition, you will not be maximizing your return on those tools or making the best long-term decisions for your event portfolio. Licensing event subscription software enables you to amortize the costs of a platform across more events, boosting your leads and improving your long-term ROI. It also enables event portfolio analysis to inform future event decisions.

Utilizing event management software across multiple events enables a more strategic view of how to best showcase your brand on a larger scale.

For example: Spending $25,000 on the event technology, registration, and a website required to run one big event may seem reasonable, but if you take a wide-angle view, you could discover that spending $40,000 across one large conference, 12 webinars, 6 product seminars, and 11 customer breakfasts or product tours would give you a significantly higher ROI, and save you money and drive 2-3x more valuable leads or customer relationships in the long run.

Through implementing Saas event management software across all events, you will build a deeper relationship with your customers, gather more data points on prospects, and garner more leads.

The best way to maximize your spending, boost ROI, and enhance your event portfolio management, is to look at your event planning on a macro level. Taking a larger-scale perspective when it comes to implementing a corporate event management software solution will save you money and time, enabling you to build deeper connections with your customers, generate more leads, and cut costs.

About Attendease

Looking for the best event management software in the market? Atteandease is an award winning event management platform trusted by teams running some of the world’s biggest, most exciting, design-forward and tech-advanced events. At Attendease, we believe that having the most effective events as part of an overall digital marketing strategy is all about giving organizations the right code, design and access to innovations. With ultimate flexibility in design and integrations, the Attendease powerful platform helps teams focus on developing amazing events that grow great companies. For more information, visit www.eventupplanner.com.

How To Take Your Corporate Event from Basic To Brilliant

Event Management News

September 15, 2016

The ideal outcome of a well-run event, would be for your attendees to leave buzzing about your event’s success. You would want them to spread the word, you would want to see a booming list of prospects lining up to work with you, an increased number of events on the horizon as a result, and an amazing ROI to show for all of your hard work.

These results would involve having an impressed and engaged group of guests at your event – guests who are potential prospects, customers, and partners. You would need an efficiently-managed event planning and marketing strategy, the integration of digital elements for better real-time management and trackability of attendees, and streamlined planning and management processes – all backed by a solid team. That ideal outcome is possible, but the only way to achieve those goals, would be to start with a strong core event management platform, and then embellish that basic framework with added bells and whistles to really make your event shine.

Most event managers know the basic elements that are required to make an event run smoothly – the planning, execution, and follow-up required to make an event succeed. But the truth is, success relies on more than just knowing which key elements to include in the process. Without having a scalable event tech platform in place, attendee experience could suffer, and your goals could fall by the wayside. Ensuring that you have cohesive, streamlined, and on-brand planning, execution, and tracking processes is vital to your event’s success, and it all relies on that strong core foundation to bring your event to the next level.

As an event leader, you need to ensure that you have a core foundation to manage your event portfolio, the micro-sites, registration process, the event venues, the speakers and sponsors, and the lead generation opportunities. Once you’ve built that solid core, then you can shift your focus to enhancing engagement through enticing add-ons such as mobile apps, gamification, beacons, and matchmaking and networking capabilities. The perfect package of building upon a proven core event management software system, will create that amazing attendee experience, and give you the results you desire.

Starting with a strong event management platform will enable productivity, efficiency, planning and execution, resulting in more events and an increased ROI, and building on that strong core with added bells and whistles will take your event from good to great.

About Attendease

Attendease is the event management platform trusted by teams running some of the world’s biggest, most exciting, design-forward and tech-advanced events. At Attendease, we believe that having the most effective events as part of an overall digital marketing strategy is all about giving organizations the right code, design and access to innovations. With ultimate flexibility in design and integrations, the Attendease powerful platform helps teams focus on developing amazing events that grow great companies. For more information, visit www.eventupplanner.com.

How To Earn The Respect You Deserve As An Event Manager

Event Management News

August 25, 2016

Managing an event, whether big or small, can be a juggling act. Coordinating speakers, logistics, ticket sales and timelines can be tricky, and with so many balls in the air, it can be easy to lose control.

Ensuring your event is successful is not only about checking all the boxes on your to-do list, it’s about exceeding the expectations of your organization so that you can earn the respect that you deserve as the event manager. Here are some ways you can get that respect, without dropping the ball.

Surround yourself with great people. Don’t try to do everything yourself. Instead, select a strong team of people who will be positive, respectful, hard working team players. Event communication, and event collaboration are key components to success, and can only be made possible when backed by exceptional people. You’re only as strong as your team, so make it a great one.

The coordination between you and your team must be seamless. Without a solid team, an event will not succeed. There are so many moving pieces, and ensuring that each team member plays an active role in the process, that the lines of communication are always open, and that the action items are carefully laid out for everyone, are keys to ensuring that your team thrives.

Pay attention to every detail. Regardless of how extravagant your event may be, your guests will remember the smallest details – especially if there’s a glitch. Misspelling a speaker’s name, leaving a name off the guest list, or forgetting to log a dietary restriction could leave a bad taste in the mouth of a picky guest.

Understand the event needs of your organization. It is important to know the main purpose of the event, and the desired outcome before the planning begins. This will ensure that you are equipped with the right information when you’re ready to report back on your event’s success.

Manage stress and maintain positivity. Running an event can be stressful, and your organization, your team, and the event guests will be looking to you to gauge stress levels throughout the day. Maintain calm and stay positive, and the others will follow suit.

Present innovative, forward-thinking ideas. Presenting ways for your organization to save time, costs, and resources will show that you are a forward-thinking leader. Using an integrated event platform that allows you to build event schedules, manage the event on-site, create value-added benefits for your speakers such as mobile networking, and create powerful post-event reports will put you in the spotlight.

Create impressive post-event reports. It is important to create clear, concise post-event reports, so that your organization can review, evaluate, and track results. Including registration summaries, financial reports, and post-event survey results, will show that you’ve dotted all your i’s and crossed all your t’s.

A successful event not only relies on a smooth execution, but a strong event leader, and using an effective event platform will make your event shine. Earn the respect you deserve, and both you and your company will reap the benefits of your hard work.

About Attendease