A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives. The marketing and management strategy for a webinar differs, in some ways significantly, from the strategies for launching a multi-day user conference, for example.

Juggling a portfolio of these dissimilar events can be a challenging experience; it’s easy to get lost in the tasks, mix up goals and approaches, and lose sight of brand consistency. But don’t worry—there are some tricks of the trade to help the full spectrum of your corporate events run smoothly. The following shortcuts will give you a leg up on coordinating and marketing multiple events, enabling you to set up a clear, error-free, and efficient multiple event management process.

A repeatable, scalable event process is the holy grail for enterprise event managers. By automating the cloning of existing events and their associated websites, you can avoid creating events and websites from scratch. This shortcut will save you an enormous amount of time, effort, and hassle, plus help present a consistent brand message. (An event automation platform is a good place to start if you’re looking for cloning functionality.)

Given the scale and diversity of events within your portfolio, it can be a challenge to track, manage, and control multiple events across the organization and across geographical locations. By creating and managing hierarchies of events and users within separate business units, you can control permissions and access to event management tools to minimize planning errors and execution hiccups. Here’s how you can manage business units with Attendease.

Shortcut #3: Create a master event file

By building a master file of attendee profiles, pain points, notable differences, and observations for all types of events, you’ll have a reference point to inform future events. Don’t waste time reinventing the wheel. Gather intelligence on every event you run, categorized by event type and business unit, and subsequent event planning will be a breeze.

Shortcut #4: Create a theme library and re-usable widgets 

To accelerate the event planning process, create event-specific themes and re-usable widgets for all your different event types—webinar, roadshow, user conference, training workshop, etc. This shortcut will ensure brand consistency across your entire event portfolio while saving you precious time.

Successful marketing and lead generation for different types of events requires a multi-prong, diversified approach. One size does not fit all when you’re attempting to attract attendees to events of various types, objectives, scale, and even location. A valuable shortcut is to create a master file of all your marketing experiments so you can ascertain which channels and approaches were most successful for each type of event in your portfolio. With the master file as reference, you’ll be able to tailor your marketing approach to precisely target prospects for future events.

Data integration and analytics is a growing and valuable trend in event management, according to industry expert Corbin Ball. By integrating your event management platform with your CRM (e.g., Salesforce) and marketing automation platform (e.g., HubSpot), you can easily share event data across the platforms to manage and nurture leads and measure event ROI. This shortcut will help you stay on trend while ensuring an error-free lead management process. Plus, integration with Slack helps you stay informed of event activities as they unfold with instant status notifications.

Learn more about Attendease’s integrations here.

Attendease is a cloud-based marketing automation solution for corporate event managers and teams. A modern, feature-rich event management software that enables the management of an entire range of events of all types and sizes.

Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. A collaborative campaign to get users to download and use the app before the event has proven to help boost the number of visitors and the general hype and anticipation surrounding an event.

Whether it’s networking, scheduling management, or getting general updates about the event, an event app can lead to a better event experience for your attendees. 

The smartphone boom caused a fast evolution in the core features of program-based event apps. All the successful conference and event mobile app focus more on customer engagement, and hence the features circle around offering visitors new ways to engage with event-related content.

Most event apps are designed from the viewpoint of attendees who will be using the app before and during the event. The focus must be on providing the best user experience. Here are some features and capabilities you should consider:

Setting up appointments with vendors: Let attendees reach out directly to vendors, making the meeting process smoother for everyone. 

Networking: When networking is one of the main goals of the event, seamless communication between attendees, partners, speakers and exhibitors can be a great feature to have. This is made possible through in-app messaging and notifications.

Capture real-time feedback with session surveys, polls, and Q&A: Create real-time engagement during sessions by running polls, collecting questions for Q&A, and sending out surveys in a timely manner. Everything is captured and made available via mobile apps.  

Personalized session scheduling: Personal session scheduling can be used to generate a personalized event timetable for each attendee attendee based on the sessions they will be attending.

Session favoriting: Allow attendees to favorite sessions that seem interesting, but are unsure of attending. 

Attendee Profiles: All relevant information regarding the Attendee Profiles – be it names, emails, phone numbers, etc. can be easily collected with an event-based app. Following up on them becomes easy.

The utility of your app to your visitors depends entirely on the kind of data and content they are provided with. For example, you can help them navigate your event by providing the following: 

Biographies of speakers, notable guests, and summaries of their presentations should also be provided on this platform of the app. Integration helps apps offer a broad range of information. 

Exhibitors must be urged to include as much detail as possible. Collect data from their personnel profiles beforehand. Create a video demonstrating their products and services and share them on the app.

Here’s a brief overview of other event-app features to consider: 

Remember, the aim is to create an easy-to-use app that drives event engagement during the event. 

In 2019, most tech suppliers have adopted a need of offering integration services. Presently 87% of event apps come with in-built integrations and registration systems.To save time and make things easier, consider creating an event app that integrates with your event website in real-time, so you don’t need to worry about duplicating efforts, paying for custom integrations, and having conflicting data.

For example, using the Attendease dashboard is extremely easy to publish and update content on both the event website and event app simultaneously. Imagine a last minute change on schedule, a speaker that canceled, or a new session that is going to be promoted. All this can be easily managed from one unique platform, reducing duplicated efforts while also avoiding conflicting information on different platforms. Having such system can also eliminate the need for print material and avoid outdated information to go around. Through the mobile app you can have everything guests need to know at their fingertips.

Events also serve as the perfect time to focus on sponsorship opportunities. With your mobile app, you can provide an additional space to promote your sponsors and give them more visibility.

In order to provide a fully branded experience to your attendees, consider building a standalone app. That means you will have your own white-labeled app available at the Google Play or Apple Store. Many event tech providers who offer event app services offer “container apps” which means attendees need to download the third-party provider’s app and enter a code in order to access your event app. This method is widely used by tech providers as it offers a quick solution for event managers, however, that is on the expense of building a fully-branded application. When seeking an event app developer or an event technology provider, make sure to ask if the apps they build are using standalone or container systems and what that means to you.

Modern event and conference apps carefully blend the live experience with the digital experience. In order to create an event app, consider using an event management platform that provides an event app feature.

Attendease is one of the leading names in the field of creating branded and full-featured mobile event apps. Offering all the key features needed in an event app, Attendease powers the app algorithms to provide attendees with an intuitive, seamlessly branded and convenient digital experience to go hand-in-hand with a live experience.

Request a demo today to see how Attendease makes event management easier than ever before.

It doesn’t seem long ago when marketers were scrambling all over the place trying to learn how to be compliant to one of the most significant privacy and compliance changes in the past twenty years. If you are thinking GDPR, you are right. We all made it , after a lot of studying, consulting with lawyers, updating our websites, and changing how we collect data and how we communicate with our contacts. And just when we got comfortable again, CCPA comes in. Let the games begin once again! 

In today’s article, I will cover the main differences between GDPR and CCPA, and what you need to know to be compliant by the deadline of January 1st 2020. More importantly, we will discuss specifics of GDPR and CCPA for the events industry.

The California Consumer Privacy Act (CCPA) ushers in stricter data privacy protections for California residents. That means consumers will have the right to see all the information a company has saved on them, as well as a list of the third-party tools that gained access to that information. In addition, they can request to have their data deleted at any time.

In order to be affected by the CCPA you must meet at least one of the following criteria:

Any California resident within the government’s jurisdiction is protected by CCPA’s regulations. That means anytime a business interacts with a resident of California, regardless of where the business is located, they must comply with the CCPA regulations. Here are some of the rights consumers will have under the CCPA:

While GDPR had a more intense approach by requiring consumers to opt-in before collecting data, CCPA has a less strict approach, in which businesses may collect data, but offering the option to unsubscribe at any time.

If you will sell or transfer consumer data, you must give consumers a notice before doing so under the CCPA. Under GDPR, you also need explicit consent before the data transfer occurs. 

While all industries doing business in California will be impacted by the CCPA, here are some things to consider when collecting data from events:

If third-party software is being used to collect data, such as a registration platform or a check-in tool, you should take some additional measures. It’s a good idea to keep your data organized so that if you are asked to produce information, you can do so readily, and to make sure any vendor you are working with is capable of doing the same. 

Working with tech providers who have a solid data protection policy in place, like Attendease, can alleviate some of the steps to keep you compliant. Once your event is over, if you wish to use the data collected for a purpose different from what was stated to the consumer, make sure to send a clear notification to communicate how the data will be used and how they are able to opt-out from it.

As consumers have a stronger than ever digital footprint, there is a growing concern on how to keep personal information safe and to give more power to consumers on how and when they would like to be contacted by organizations. GDPR was the first big step in this direction, but there are other regulations in different geo-locations, such as the CASL in Canada and now the CCPA in California.

What this teaches us is that organizations have a big responsibility on how they use and manage personal information, and that should be handled with transparency and care.  Once we accept this new reality and start to change our processes and guidelines, it becomes increasingly easier to adapt to new policies that will continue to come up. 

CCPA is the first large policy change in the United States, but other states may come up right after with their own policies. The best way to handle it without going crazy? Have a solid process and strategy that is inclusive of all locations, and not only for the areas being affected. Instead of “not worrying” about GDPR because you don’t do business in the EU, start thinking about implementing change across the board in order to provide a transparent guideline to your contacts. If you can comply to GDPR and CCPA, chances are you will be compliant to most other regulations current in place or new regulations that we may se come up in the near future. The consequences of not following the data privacy regulations are costly, so keep your eyes open to new policies that may appear and make sure to always consult with a lawyer for legal advice. 

Want an easy way to compare the differences between GDPR and CCPA? Loginradius put on a visual infographic showing the main differences. LoginRadius is a leading cloud-based customer identity and access management (CIAM) solution securing more than one billion user identities worldwide. The LoginRadius Identity Platform empowers business and government organizations to securely manage customer identities, deliver a unified digital experience, and comply with all major privacy regulations such as the GDPR. 

For more information and updates on CCPA, check the California Consumer Privacy Act website.

Pop-up retail events – commonly known as flash retailing – are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at. These temporary spaces have the potential to become a major brand-boosting tool for weeks when planned and executed properly. 

In 2019, the pop-up event market is exceeding expectations for growth and projected to bring in $10 billion. Why are pop-up shops so successful? With more customers looking for experiences (especially millennials and Gen Z), pop-up events offer the opportunity to access exclusive events and products because of the fear of missing out (aka FOMO). For brands, the low overhead allows for greater profits.

Consumers love pop-up shops. Specialization, exclusivity, and the opportunity to try products usually only available online contribute to their appeal. In one survey, 61% of consumers stated that seasonal shopping was their primary reason for going to pop-up shops. From farmers’ markets to Christmas markets, pop-up shopping is the best way to get in-season products otherwise unavailable for the rest of the year.  

30% of shoppers attributed their shopping at pop-ups to the fun of the experience. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money – looking more for experiences than products.

With a well-planned pop-up event, your brand can benefit greatly. If you haven’t planned a pop-up event before, here are 7 tips for planning a successful event. 

Although just about any public place can be converted into a venue, when planning the location having an element of surprise is important. Select locations that distinguish your brand from other pop-up events. Since pop-up events can be face to face with target audiences directly engaging or virtual with video calling, or even a hybrid of them both, it’s important to hold these events at locations that have basic amenities. They can be held in hotels, resorts, parking lots, unused retail offices, shopping malls or even in empty buildings. 

Set a fixed budget at the start of the project. Make sure you address these issues before setting a budget:

If you have a steady theme and concept in mind, even a small budget targeting topics and themes that the crowd may love is possible with smart planning.

Technology like digital kiosks, VR Stations, giant touch screens, and event planning software can have a massive impact at pop-up events. Investing in event management technology when planning one of these events is a must. You must invest in:

The best way to simplify your event management process is to invest in technology that helps with event management and automation. Attendease, for example, is the leading provider of event management technology for pop-up events, helping to plan events of all sizes. Attendease’s modern approach to efficiently manage these events has raised the bar for pop-up event planning. We help in consolidating all your efforts on one platform, managing the overall event portfolios of major brands. They provide –

The key to getting success at a pop-up event is to garner enough excitement in the masses so that a certain number of fixed participants are guaranteed to visit, irrespective of the time frame. Social media is the best tool for driving curiosity and excitement in the public. Creating an event on Facebook, hosting an Instagram Live and working with influencers during these events are the best ways to attract the masses. 

Make sure to use a hashtag for these events to further brand the event. 

For successful pop-up events, providing a clean and hygienic food and beverage experience is a must. Only serve fresh food and drinks at optimal temperatures. No one likes warm soda and overly hot sandwiches. A lot of companies have developed new, low-maintenance technology to keep food and drinks fresh at remote locations. Strike a partnership with some of these companies before launching an event.

Cashless payment technology supervises payments rapidly and guarantees accuracy. With mobile payment options, customers can pay directly instead of having to wait in long lines to make their purchase. There is an extensive range of mobile payment options including PayPal, Square Cash and more who can help provide the technology needed for these events.

Because of the social aspect and large crowds at these events, make sure to have a professional team of photographers and videographers available. They can capture the key moments of the event and help you prepare content to share it online. Whether it’s images for Instagram, videos for YouTube 

Since there’s so much room for improvisation when designing a pop-up event, there are countless ways of making the crowd interested and excited about the event. These seven factors are absolute musts when planning for a pop-up event. 

When managing pop-up events, a powerful and easy to use event management and automation platform will help to make planning, marketing and reporting even easier. 

Attendease is a powerful event management software and automation platform designed specifically for corporate event teams. By helping you address the entire event lifecycle, using Attendease can reduce event costs and make events easier to run. Find out how Attendease can help by requesting a demo.

There is no doubt how important it is to use social media to promote your events and create buzz. Whether using paid or organic reach, you should be able to keep top of mind with your desired audience while boosting registrations. Here are some tips to make the most out of your event’s social media strategy.

Even if you are selling tickets on a different platform, such as your own website or an event website hosted by an event management platform like Attendease, you may still consider creating an event on Facebook to help you spread the word. 

Here are some of the benefits of creating a Facebook event:

Pro Tip: While there are many benefits to creating a Facebook event, this may not be a great idea if you are planning a private event.

From your Facebook Page, click “create event”.

Add your event information:

Pro Tip: In order to increase your reach, don’t forget to add a category, add as many relevant keywords as you can. This will help you get more exposure to people who may be interested in the topics and keywords you use. Don’t forget to add a link to the official event website, where prospects can buy their tickets.

Once you create your event, you are able to boost it by creating a Facebook sponsored post to promote the event. Just hit the “boost” button on the post (or create it from the Facebook for Business Dashboard) and then choose an image, audience, budget, and duration for the ads to run and you’re all set. 

Pro Tip: Pay special attention to the audience, as reaching the right one is crucial for the success of your campaign. Here are a few segments you should consider:

Imagine other people can promote your event for you, and not charge you anything for it. That is possible through UGC – User Generated Content. That means your audience will be sharing posts about the event and reaching their networks. Here are some ideas to inspire users to share your content:

For larger events, consider creating a Facebook avatar filter or a story frame. This will only work if you have enough volume of people and if people are genuinely excited to share with their network that they will be joining you. Here’s an example of a frame Social Media World used for their conference.

Pro Tip: Keep in mind that Facebook has some policies that you must follow when submitting your frame for approval. That includes the size of your frame (it can’t take the entire screen) and restrictions for use of logos. Once your frame is ready to be used, make sure to promote it so people start using it! Make a post about your frame, use it yourself, and remind users to create content with the frame on the days leading up to the event and during the event itself.

Want to create even more buzz during your event? Create a geotag with your event name, so attendees can easily check-in and share on social channels. Here’s an example from SXSW tag being used on Instagram Stories.

How to create a Facebook and Instagram geotag?

1- Go to Facebook and click to create a post. Among the post options, choose “check-in”.

2- Type the name of your event. If it shows on the list of options, then you are all set. If not, you will need to click Add Place in order to add it to the list. (If you don’t see the Add Place option on a desktop computer, try doing it from a mobile device)

3- Follow the prompts to include information about your location

After contacts have registered for your event, add social share buttons so they can easily share with their network that they will be joining your event.

Give speakers, sponsors, and exhibitors a series of blurbs for easy sharing on social media, including tweet-worthy text, event hashtag(s), sponsor handles, and ticket purchase links, as well as image banners for each social media channel. They’ll be more likely to share if the posts are pre-written and easily shareable. 

Here are the banner sizes for the most popular social channels (all image dimensions below are in pixels, width x height):

Having a unique hashtag for your event will make it easier to track and share content relevant to your event. To make this happen, make sure to check online first to confirm that no one else is using the hashtag of your choosing, use the same hashtag across all social channels, make it short, and make it easy to type in order to avoid typos. You can also use tools like Hashtagfy to help you track and measure mentions and conversations around your event.

Contests, draws, and influencers can be a good strategy for B2C events. Here are some ideas to leverage the power of social to create more buzz and spread the word:

Here’s an example of an Instagram post from an influencer helping to promote an event to their audience:

It’s not because the registrations are closed that you should stop caring about your event’s social media. The buzz generated during the event can be your best tactic to show the world how great your event is and to boost sales for upcoming events. Here are some tactics to help you with that.

Whether you pick a special area for a photo wall, or you have your entire event space as an amazing showroom, make sure to have dedicated spaces that are cool enough to motivate people to take a photo and share.

Here’s a photo wall example from Rise Above Signs:

And an interactive photo-worthy area designed by Elegant Design Events Ltd.:

Increase your online social interactions and conversations by displaying a live social wall at your events. This will not only motivate attendees to share, but will also boost interaction between attendees, engage guests, and generate social buzz. Here’s a sample from Dialogfeed:

Building social buzz before and during your event can help you boost registrations and increase attendees overall impression of the event. Make sure not to overlook the role that social media can play in your next event.

Want to learn more about event management tactics and ideas? Make sure to subscribe to our emails so you don’t miss a thing!

No matter what kind of event you’re running, how many attendees you’re expecting, or what industry you operate in, something will go wrong with your event day management. Outside of a one-in-a-million (and probably mythical) “unicorn” event, some unexpected contingency or unlikely eventuality is going to throw you off your carefully-laid plans.

How you respond to issues that arise influences how successful your event will be. To help you be as prepared as possible, we’ve rounded up seven possible issues you’re likely to face – as well as how to respond to limit their potential or lessen their impact.

To keep this list as relevant as possible, we’re not going to talk about acts of god or catastrophic weather that could shut down your event (though you should certainly still have contingency plans for those). We’re also going to skip mostly avoidable circumstances, such as choosing the wrong venue size or underselling your event.

With that in mind, we’ll start with parking, as parking problems abound at major events:

To a certain degree, you can limit potential problems by visiting potential venues in person before signing your contract to get a complete understanding of their parking situations. As National Event Pros explains, “If your event space only has an entrance on one side of the building, and the parking structure sends pedestrians in the other direction, your ‘one block away’ assumption could actually be more like three or four.”

However, taking this step won’t prevent all possible parking problems. Limit the potential disruption caused by others through clear communication. Over-communicate what options attendees will have for parking at and getting to your venue. Then, watch the news. If any issues arise that impact the information you’ve shared, notify attendees using every channel at your disposal.

Even the most efficiently-designed on-site registration flows will hit roadblocks. Some of these, you can account for with advance preparation by using a central event management system like Attendease together with an on-site check-in tool, like Boomset. That will help you to design a seamless check-in experience. However, no event management system can fully eliminate user error.

Users will arrive on-site without the registration information needed for check-in, slowing the process down. They’ll try to proceed directly to sessions or presentations without registering first. Your best move here is to make sure you have the right technology while accounting for enough staff to support the check-in process. Having extra team members at the ready may seem unnecessary, but remember that even small issues have the potential to grind registration to a halt.

You’ve signed on a high-profile keynote speaker. You’ve plastered their name and face all over your event’s promotional materials. And then, on the day of the event, they’re sick. Or stuck in traffic. Or unable to get to your event at all due to weather and/or transportation closures.

It isn’t only speakers whose no-shows can disrupt your event. The absence of a featured exhibitor could leave a major gap in your floor plan. A key attendee being unable to make it could mean their entire staff stays home as well.

Since there’s no real way to avoid this issue, your best move is contingency planning. Who could you tap last minute if your lead speaker bails? How else could you fill the floor space from a missing exhibitor? If attendance dropped unexpectedly, should you combine sessions so that the remaining slots don’t feel sparsely attended?

Communication is also critical here, especially in the case of an absent speaker. Use every tool at your disposal – from social media, to monitors, to print signage and more – to inform attendees about the change of plans as soon as you’re able to. Surprising guests with the change of plans when they arrive for the session could cause negative feelings – especially if they attended specifically to see the speaker.

No venue is perfect – and the cracks in your plans may not show through until your venue is stress-tested by the actual event. It might only be after you arrive that you notice:

Planning ahead only gets you so far in the case of “unknown unknowns.” Think through as many circumstances as you can, then prioritize making it clear to attendees who they should contact in the event of an issue.

Short of assigning one-to-one guides to every individual attendee, there’s almost no way to prevent some participants from getting lost at your event.

No matter how many maps you’ve passed out or how clearly you’ve given directions, keep in mind that attendees are out of their comfort zone and often juggling multiple priorities. As much as they may want to be fully focused on your event, they’re likely also juggling the need to stay in-the-loop with what’s happening at the office or at home.

Mobile event apps can help lost attendees regain their bearings, as can frequent signage. Posting staff members or volunteers at key points around the venue provides a helpful touchpoint for those who can’t find their way, if you have the extra manpower available.

Whether you plan to pass out boxed lunches, make use of convenience store kiosk style setups or simply set out a continental buffet, something can always go wrong with your refreshments.

Drawing on past experience can minimize issues at your future events. If, for example, you ran short of coffee at a similar event last year, you can minimize the chances of repeating the same mistake by increasing your order.

If you’re planning a new event, however, the venue’s staff are your best allies in avoiding refreshment-related problems. At larger events, catering and facilities staff may be invaluable in helping you plan not just the appropriate amount of refreshments, but also how to distribute them throughout the event to ensure the best possible coverage.

At the risk of sounding redundant, communication is your friend here as well. Beginning as early as possible in the registration process (depending on when you confirm your catering order or purchasing plans), inform guests clearly what they can expect to be on-site in terms of food and drinks. If you’re able to support attendees with dietary preferences or requirements outside of your planned refreshments, make the process for requesting and picking up these items clear.

Don’t leave your guests wondering. There’s nothing worse than arriving to an early event on an empty stomach, only to discover that the promised refreshments won’t be rolled out until lunchtime.

Your budget is going to be off… and chances are you aren’t going to come in under budget. Cost overruns are par for the course in event management.

Certainly, being as diligent as possible in your planning process helps reduce the incidence of these and other events. However, since unanticipated expenses are virtually guaranteed when running events, it’s wise to build wiggle room into your budget. Geoff Beers, writing for The Balance, suggests adding a “buffer zone of 10% to avoid running out of funds.”

It’s not that we want this list to sound negative. Things will go wrong at your event, but that doesn’t mean the event is a failure. As long as you’ve accounted for as many issues as possible and invested in creating great programming for your attendees, most guests won’t notice the minor challenges that feel like major failures to you.

Prepare for as many possibilities as you can, and be proactive about responding to any that arise that you didn’t plan for. Focus on what goes well, and apply the lessons you’ve learned at past events to the next one you arrange.

Hosting a virtual event? Here are some things you can do to prepare for your virtual event day management.

Have you encountered these issues before? Or do you have another to add to our list? Leave us a note in the comments below:

Organizing one event is no minor feat, but what if you’re managing multiple events? To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience.

Whether you’re in charge of managing hundreds of events like webinars and training sessions, or dozens of exhibitions and conferences, here are four critical reasons you need comprehensive event management software to make all of your events a success.

An essential aspect of organizing and managing events is effectively scheduling sessions and speakers. A powerful session slotter should let you create, edit, and manage multi-day and multi-session events easily. Moreover, a scheduling tool will allow you to assign speakers, and allocate time for speaker sessions, networking, breakout sessions, breaks, transition times, waitlists, and much more. Schedule visibility is another critical consideration. Integrating the event calendar with your event website will make it easier for you to share the event sessions with your attendees.

Technology can be extremely beneficial when it comes to organizing, managing and running events. However, if you are using tools which are completely separate from one another and don’t share data and information, you are probably making the work harder for yourself. To effectively manage events, the best option is to consolidate your marketing efforts. The most productive way to get the most out of your campaign is to select a technology stack that can be connected to one another.

For example, a practical approach to managing an event could incorporate an all-in-one event management platform, a project management tool, and a CRM system, such as EventUp Planner (formerly Attendease), Slack, HubSpot and Salesforce. EventUp Planner’s website builder allows you to easily set up and organize a well-structured website, including registration forms. Then, by connecting with Slack, you can receive constant updates on your event and keep your team up to date. Add SalesForce to bring in new contacts based on registrations and finally incorporate HubSpot to track attendee interactions and nurture leads.

Using your event management software, you can accurately measure the effect of your marketing on your sign ups, and also learn how to market more effectively in the future based on the attendee data you have.

Effective event marketing campaigns can drive stronger sales for your events, increase attendance, raise awareness, and strengthen brand affinity. Marketing events requires a multidisciplinary approach. Set goals as you start, and draw on your event-marketing tools to track performance.

Streamlining the registration process could drive higher attendee satisfaction for all your events. Your registration tool should make it easy for attendees to register, such as embedding the registration form on your event website, or adding a multi-step registration process to gather all the information you need from attendees.

It may be important to find an option that allows you to select different event passes, promo codes, and price levels. Waitlisting features allow you to auto-manage session capacities and registration updates, saving yourself from manual work.

So the event is over. Now what? When it comes to measuring attendee experience, you need to send out surveys and collect feedback. Using event management software can allow you to see aggregated survey analytics and integrate with other platforms like Sli.do for live polling and Q&A during the event.

Surveys allow you to collect both qualitative and quantitative data about your events for deeper insights. Your surveys can address the event experience as well as things like how likely attendees are to buy certain products, and net promoter scores.

Managing multiple events is a mammoth undertaking, and the better your tools, the more successful your events will turn out to be. From scheduling events and marketing them to registration for each event, you’ll need powerful tools to reach attendees and track progress while automating what you can.

Once events are over, you’ll want to track attendee experience and work out what went right and what can be improved on. With a powerful event-management tool designed for managing multiple events, you can streamline the long list of priorities and make every event a success.

If you manage multiple events, EventUp Planner (formerly Attendease) is the sophisticated, all-in-one enterprise platform you’ve been looking for. EventUp Planner is more than a platform; it’s a powerful engine for publishing entire event portfolios managed across different teams and business units. Find out more about EventUp Planner’s multi-event management capabilities here.