There is no doubt how important it is to use social media to promote your events and create buzz. Whether using paid or organic reach, you should be able to keep top of mind with your desired audience while boosting registrations. Here are some tips to make the most out of your event’s social media strategy.

Even if you are selling tickets on a different platform, such as your own website or an event website hosted by an event management platform like Attendease, you may still consider creating an event on Facebook to help you spread the word. 

Here are some of the benefits of creating a Facebook event:

Pro Tip: While there are many benefits to creating a Facebook event, this may not be a great idea if you are planning a private event.

From your Facebook Page, click “create event”.

Add your event information:

Pro Tip: In order to increase your reach, don’t forget to add a category, add as many relevant keywords as you can. This will help you get more exposure to people who may be interested in the topics and keywords you use. Don’t forget to add a link to the official event website, where prospects can buy their tickets.

Once you create your event, you are able to boost it by creating a Facebook sponsored post to promote the event. Just hit the “boost” button on the post (or create it from the Facebook for Business Dashboard) and then choose an image, audience, budget, and duration for the ads to run and you’re all set. 

Pro Tip: Pay special attention to the audience, as reaching the right one is crucial for the success of your campaign. Here are a few segments you should consider:

Imagine other people can promote your event for you, and not charge you anything for it. That is possible through UGC – User Generated Content. That means your audience will be sharing posts about the event and reaching their networks. Here are some ideas to inspire users to share your content:

For larger events, consider creating a Facebook avatar filter or a story frame. This will only work if you have enough volume of people and if people are genuinely excited to share with their network that they will be joining you. Here’s an example of a frame Social Media World used for their conference.

Pro Tip: Keep in mind that Facebook has some policies that you must follow when submitting your frame for approval. That includes the size of your frame (it can’t take the entire screen) and restrictions for use of logos. Once your frame is ready to be used, make sure to promote it so people start using it! Make a post about your frame, use it yourself, and remind users to create content with the frame on the days leading up to the event and during the event itself.

Want to create even more buzz during your event? Create a geotag with your event name, so attendees can easily check-in and share on social channels. Here’s an example from SXSW tag being used on Instagram Stories.

How to create a Facebook and Instagram geotag?

1- Go to Facebook and click to create a post. Among the post options, choose “check-in”.

2- Type the name of your event. If it shows on the list of options, then you are all set. If not, you will need to click Add Place in order to add it to the list. (If you don’t see the Add Place option on a desktop computer, try doing it from a mobile device)

3- Follow the prompts to include information about your location

After contacts have registered for your event, add social share buttons so they can easily share with their network that they will be joining your event.

Give speakers, sponsors, and exhibitors a series of blurbs for easy sharing on social media, including tweet-worthy text, event hashtag(s), sponsor handles, and ticket purchase links, as well as image banners for each social media channel. They’ll be more likely to share if the posts are pre-written and easily shareable. 

Here are the banner sizes for the most popular social channels (all image dimensions below are in pixels, width x height):

Having a unique hashtag for your event will make it easier to track and share content relevant to your event. To make this happen, make sure to check online first to confirm that no one else is using the hashtag of your choosing, use the same hashtag across all social channels, make it short, and make it easy to type in order to avoid typos. You can also use tools like Hashtagfy to help you track and measure mentions and conversations around your event.

Contests, draws, and influencers can be a good strategy for B2C events. Here are some ideas to leverage the power of social to create more buzz and spread the word:

Here’s an example of an Instagram post from an influencer helping to promote an event to their audience:

It’s not because the registrations are closed that you should stop caring about your event’s social media. The buzz generated during the event can be your best tactic to show the world how great your event is and to boost sales for upcoming events. Here are some tactics to help you with that.

Whether you pick a special area for a photo wall, or you have your entire event space as an amazing showroom, make sure to have dedicated spaces that are cool enough to motivate people to take a photo and share.

Here’s a photo wall example from Rise Above Signs:

And an interactive photo-worthy area designed by Elegant Design Events Ltd.:

Increase your online social interactions and conversations by displaying a live social wall at your events. This will not only motivate attendees to share, but will also boost interaction between attendees, engage guests, and generate social buzz. Here’s a sample from Dialogfeed:

Building social buzz before and during your event can help you boost registrations and increase attendees overall impression of the event. Make sure not to overlook the role that social media can play in your next event.

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No matter what kind of event you’re running, how many attendees you’re expecting, or what industry you operate in, something will go wrong with your event day management. Outside of a one-in-a-million (and probably mythical) “unicorn” event, some unexpected contingency or unlikely eventuality is going to throw you off your carefully-laid plans.

How you respond to issues that arise influences how successful your event will be. To help you be as prepared as possible, we’ve rounded up seven possible issues you’re likely to face – as well as how to respond to limit their potential or lessen their impact.

To keep this list as relevant as possible, we’re not going to talk about acts of god or catastrophic weather that could shut down your event (though you should certainly still have contingency plans for those). We’re also going to skip mostly avoidable circumstances, such as choosing the wrong venue size or underselling your event.

With that in mind, we’ll start with parking, as parking problems abound at major events:

To a certain degree, you can limit potential problems by visiting potential venues in person before signing your contract to get a complete understanding of their parking situations. As National Event Pros explains, “If your event space only has an entrance on one side of the building, and the parking structure sends pedestrians in the other direction, your ‘one block away’ assumption could actually be more like three or four.”

However, taking this step won’t prevent all possible parking problems. Limit the potential disruption caused by others through clear communication. Over-communicate what options attendees will have for parking at and getting to your venue. Then, watch the news. If any issues arise that impact the information you’ve shared, notify attendees using every channel at your disposal.

Even the most efficiently-designed on-site registration flows will hit roadblocks. Some of these, you can account for with advance preparation by using a central event management system like Attendease together with an on-site check-in tool, like Boomset. That will help you to design a seamless check-in experience. However, no event management system can fully eliminate user error.

Users will arrive on-site without the registration information needed for check-in, slowing the process down. They’ll try to proceed directly to sessions or presentations without registering first. Your best move here is to make sure you have the right technology while accounting for enough staff to support the check-in process. Having extra team members at the ready may seem unnecessary, but remember that even small issues have the potential to grind registration to a halt.

You’ve signed on a high-profile keynote speaker. You’ve plastered their name and face all over your event’s promotional materials. And then, on the day of the event, they’re sick. Or stuck in traffic. Or unable to get to your event at all due to weather and/or transportation closures.

It isn’t only speakers whose no-shows can disrupt your event. The absence of a featured exhibitor could leave a major gap in your floor plan. A key attendee being unable to make it could mean their entire staff stays home as well.

Since there’s no real way to avoid this issue, your best move is contingency planning. Who could you tap last minute if your lead speaker bails? How else could you fill the floor space from a missing exhibitor? If attendance dropped unexpectedly, should you combine sessions so that the remaining slots don’t feel sparsely attended?

Communication is also critical here, especially in the case of an absent speaker. Use every tool at your disposal – from social media, to monitors, to print signage and more – to inform attendees about the change of plans as soon as you’re able to. Surprising guests with the change of plans when they arrive for the session could cause negative feelings – especially if they attended specifically to see the speaker.

No venue is perfect – and the cracks in your plans may not show through until your venue is stress-tested by the actual event. It might only be after you arrive that you notice:

Planning ahead only gets you so far in the case of “unknown unknowns.” Think through as many circumstances as you can, then prioritize making it clear to attendees who they should contact in the event of an issue.

Short of assigning one-to-one guides to every individual attendee, there’s almost no way to prevent some participants from getting lost at your event.

No matter how many maps you’ve passed out or how clearly you’ve given directions, keep in mind that attendees are out of their comfort zone and often juggling multiple priorities. As much as they may want to be fully focused on your event, they’re likely also juggling the need to stay in-the-loop with what’s happening at the office or at home.

Mobile event apps can help lost attendees regain their bearings, as can frequent signage. Posting staff members or volunteers at key points around the venue provides a helpful touchpoint for those who can’t find their way, if you have the extra manpower available.

Whether you plan to pass out boxed lunches, make use of convenience store kiosk style setups or simply set out a continental buffet, something can always go wrong with your refreshments.

Drawing on past experience can minimize issues at your future events. If, for example, you ran short of coffee at a similar event last year, you can minimize the chances of repeating the same mistake by increasing your order.

If you’re planning a new event, however, the venue’s staff are your best allies in avoiding refreshment-related problems. At larger events, catering and facilities staff may be invaluable in helping you plan not just the appropriate amount of refreshments, but also how to distribute them throughout the event to ensure the best possible coverage.

At the risk of sounding redundant, communication is your friend here as well. Beginning as early as possible in the registration process (depending on when you confirm your catering order or purchasing plans), inform guests clearly what they can expect to be on-site in terms of food and drinks. If you’re able to support attendees with dietary preferences or requirements outside of your planned refreshments, make the process for requesting and picking up these items clear.

Don’t leave your guests wondering. There’s nothing worse than arriving to an early event on an empty stomach, only to discover that the promised refreshments won’t be rolled out until lunchtime.

Your budget is going to be off… and chances are you aren’t going to come in under budget. Cost overruns are par for the course in event management.

Certainly, being as diligent as possible in your planning process helps reduce the incidence of these and other events. However, since unanticipated expenses are virtually guaranteed when running events, it’s wise to build wiggle room into your budget. Geoff Beers, writing for The Balance, suggests adding a “buffer zone of 10% to avoid running out of funds.”

It’s not that we want this list to sound negative. Things will go wrong at your event, but that doesn’t mean the event is a failure. As long as you’ve accounted for as many issues as possible and invested in creating great programming for your attendees, most guests won’t notice the minor challenges that feel like major failures to you.

Prepare for as many possibilities as you can, and be proactive about responding to any that arise that you didn’t plan for. Focus on what goes well, and apply the lessons you’ve learned at past events to the next one you arrange.

Hosting a virtual event? Here are some things you can do to prepare for your virtual event day management.

Have you encountered these issues before? Or do you have another to add to our list? Leave us a note in the comments below:

Organizing one event is no minor feat, but what if you’re managing multiple events? To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience.

Whether you’re in charge of managing hundreds of events like webinars and training sessions, or dozens of exhibitions and conferences, here are four critical reasons you need comprehensive event management software to make all of your events a success.

An essential aspect of organizing and managing events is effectively scheduling sessions and speakers. A powerful session slotter should let you create, edit, and manage multi-day and multi-session events easily. Moreover, a scheduling tool will allow you to assign speakers, and allocate time for speaker sessions, networking, breakout sessions, breaks, transition times, waitlists, and much more. Schedule visibility is another critical consideration. Integrating the event calendar with your event website will make it easier for you to share the event sessions with your attendees.

Technology can be extremely beneficial when it comes to organizing, managing and running events. However, if you are using tools which are completely separate from one another and don’t share data and information, you are probably making the work harder for yourself. To effectively manage events, the best option is to consolidate your marketing efforts. The most productive way to get the most out of your campaign is to select a technology stack that can be connected to one another.

For example, a practical approach to managing an event could incorporate an all-in-one event management platform, a project management tool, and a CRM system, such as EventUp Planner (formerly Attendease), Slack, HubSpot and Salesforce. EventUp Planner’s website builder allows you to easily set up and organize a well-structured website, including registration forms. Then, by connecting with Slack, you can receive constant updates on your event and keep your team up to date. Add SalesForce to bring in new contacts based on registrations and finally incorporate HubSpot to track attendee interactions and nurture leads.

Using your event management software, you can accurately measure the effect of your marketing on your sign ups, and also learn how to market more effectively in the future based on the attendee data you have.

Effective event marketing campaigns can drive stronger sales for your events, increase attendance, raise awareness, and strengthen brand affinity. Marketing events requires a multidisciplinary approach. Set goals as you start, and draw on your event-marketing tools to track performance.

Streamlining the registration process could drive higher attendee satisfaction for all your events. Your registration tool should make it easy for attendees to register, such as embedding the registration form on your event website, or adding a multi-step registration process to gather all the information you need from attendees.

It may be important to find an option that allows you to select different event passes, promo codes, and price levels. Waitlisting features allow you to auto-manage session capacities and registration updates, saving yourself from manual work.

So the event is over. Now what? When it comes to measuring attendee experience, you need to send out surveys and collect feedback. Using event management software can allow you to see aggregated survey analytics and integrate with other platforms like Sli.do for live polling and Q&A during the event.

Surveys allow you to collect both qualitative and quantitative data about your events for deeper insights. Your surveys can address the event experience as well as things like how likely attendees are to buy certain products, and net promoter scores.

Managing multiple events is a mammoth undertaking, and the better your tools, the more successful your events will turn out to be. From scheduling events and marketing them to registration for each event, you’ll need powerful tools to reach attendees and track progress while automating what you can.

Once events are over, you’ll want to track attendee experience and work out what went right and what can be improved on. With a powerful event-management tool designed for managing multiple events, you can streamline the long list of priorities and make every event a success.

If you manage multiple events, EventUp Planner (formerly Attendease) is the sophisticated, all-in-one enterprise platform you’ve been looking for. EventUp Planner is more than a platform; it’s a powerful engine for publishing entire event portfolios managed across different teams and business units. Find out more about EventUp Planner’s multi-event management capabilities here.

If you manage multiple events, you’re well aware of how demanding and time challenging the process can get. Fortunately, with the right tools and strategies even the busiest event managers can handle competing priorities, save time, and get more done. One of the best strategies is using email cloning. Here’s a quick guide to why and how you should use email cloning.

Email cloning is what it sounds like: with one click, you create an exact copy of an email, whether it’s a newsletter, flyer, or something else. The copy goes into a folder of your choice and you can quickly reuse the same content, edit it, and send it out to another segment in your email database.

So if you don’t already use email cloning in your event promotions, you’ll probably want to as it saves you considerable time and effort. You can quickly personalize multiple emails sent to different people, groups, or lists, without having to start from scratch.

In managing multiple events, you and your team likely need to touch base with leads and attendees multiple times over the life cycle of your events. Email is a critical channel as it allows you to provide detailed information to large groups of people.

These three key emails are essential for each event you manage. However, you might need to send additional emails throughout the process, especially if you’re selling tickets well ahead of time.

You can also use this email to highlight event hashtags to encourage attendees to promote the event on their social media. Send this email around two days ahead if no travel is required, or 10 – 14 days in advance if attendees are travelling.

With email cloning, you can quickly target different segments, different event attendee groups, or include event-specific information for different groups of people to make your emails resonate more with the readers. If you have no-shows, you can also use email cloning to quickly touch base and get feedback on why they didn’t attend.

Email cloning could also gear up your marketing and promotion, whether you’re selling tickets well ahead of the date or need to boost your ticket sales close to the date. You can send out invitation emails to leads designed to appeal to things like fear of missing out, perceived value (through discounts), or pain points (like improving skills).

For each segment, create a specific call-to-action to make email templates. Use email cloning to send out customized, by-segment messages so they’re more effective at compelling your readers to take action and buy a ticket. Note the layout and other visual elements can enhance the appeal of your emails.

As you define your segments, consider re-targeting opportunities – what you already know about the recipient. For example, they might have expressed interest in certain event types, or given feedback about event costs in the past. They might have been regular attendees at certain events and suddenly stopped. You can use this type of information to further focus your targeting efforts by creating exclusive offers (like discounts) for each group. Using email cloning to create templates for each group and streamline the process.

Update emails can vary in their content. You can sort them by theme and decide on the best time to send them out. For example, you might send out save-the-date emails to people who’ve expressed interest in certain event types.

You can send out email blasts on early bird specials and high-profile speakers at the event. Information emails covering accommodation, transport, and local attractions can be useful if attendees need to travel.

Sneak-peak emails about event content can remind attendees close to the date about the event and ensure they remain interested. Again, email cloning can support these, and the more emails you’re sending out, the more time and effort email cloning could save you.

Email is one of the most important marketing and communication channels for event managers. By leveraging email cloning, you have a powerful tool for personalizing your messages, checking in regularly with multiple segments across multiple events, and boosting awareness and ticket sales.

Attendease is an all-in-one corporate event management software and automation platform for corporate event teams, and it features a powerful email cloning tool to support your attendee communication strategy. Find out more about Attendease here.

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Metadata is used widely by businesses today, but how can professionals in charge of multiple events leverage this tool? We start by understanding what metadata is, and then list some of the ways you can use metadata to optimise your event management processes.

Metadata is data that describes other data. Because it summarises basic information about data, metadata can be helpful for finding data, using data, preserving and storing data, and re-using data. Basic examples of metadata include author, date created, date modified, and file size.

With this type of metadata, you can locate and use specific data sets quickly. In your event management platform, an example of metadata could be the member attendance field. You can create metadata manually or through automated processes, though manual ways tend to be more accurate.

Metadata can be used in a wide range of ways when you’re managing multiple events. It can help you discover, categorise, and re-use data.

For people and companies managing multiple events, tracking individual events typically isn’t a challenge. Instead, the challenging aspect might be tracking the totality of your events, which might be dozens or hundreds of events at any time. An event management platform with the right metadata tools can allow you to track multiple events more easily.

For example, you could have fields like event date, event category and available places for each event logged in your platform. You can then conduct searches by data, category, and available places and see at a glance how many events of this type you’ll need to manage and market more effectively (to fill the event) in a certain period.

You can use this type of metadata to do other things like generating reports and tracking which events have been the most successful by doing a search based on survey metadata.

So you don’t want the detailed data of each event; you only want a summary of data sets. A metadata-based search lets you bring up a full list of events satisfying specific metadata criteria.

For example, you can look for events that are filled, events that need to be filled, ticket price, location, and any other metadata criteria.

Metadata can help you better understand relationships among events. For instance, you can bring up a list of related events and their topic summaries. These summaries can help you decide what you need to do to promote multiple events.

Additionally, this can help you share vital data sets across team members, like newly added events each day. Furthermore, metadata insights can support integration with leading tools by allowing the different platforms to understand what data they need to share.

Metadata can be a critical tool for supercharging your marketing campaigns for multiple events. First, metadata allows technology to “understand” your data. For example, search engines, CMSs, and social media rely on metadata to sort, retrieve, and deliver data. So you can ensure your websites and social media platforms are visible and draw on the traffic data (which is not metadata but made accessible by metadata) to track interest in your events.

Metadata insights also allow for smarter decisions about aggregating content and re-using content to optimise your marketing efforts across multiple events. You can use metadata to make marketing decisions about personalisation and localisation, for example. With metadata, you (and your marketing software) can easily sort through content to offer specific upcoming event recommendations (based on past attendance and things like interest areas) for your past attendees.

Finally, metadata is also a great way to boost content intelligence by helping you track how would-be attendees are interacting with your content. You can then use this information to provide better content if necessary, for example.

Metadata can also help you develop a better strategy for managing data for your events and in turn manage different events. Since you’re dealing with high volumes of events, ensuring you have detailed, accurate, and comprehensive data can be a challenge.

Generating reports from metadata-based searches, for example, can allow you to identify where there might be poor quality data, inaccurate data, or missing data because, for example, you might be able to see at a glance where events have missing metadata fields.

With the right metadata insights, you can more effectively sort through archived event data for multiple events. By searching and sorting with metadata-based searches, you could get granular details about specific types of events during a given period.

For example, you can work out how well your conferences versus webinars did last year (by doing a metadata search based on attendance levels plus event type) and explore the possible reasons.

Metadata can help you better track your events, access summaries to support multiple-event-management processes, and drive stronger marketing outcomes. It could also help with data quality and obtaining insights from archived data. Using a powerful event management platform could make leveraging metadata for valuable insights a simple process. See below some metadata you can track with Attendease.

Attendease is an all-in-one event management software and automation platform for corporate event teams. Our robust data analytics tools make it easier for you to draw on metadata for granular insights. Find out more about our event measurement capabilities today.

Managing one corporate event can be demanding enough, so when it comes to managing multiple events, the time, resources, and details involved can make it a challenging endeavour.

Errors can lead to wasted money, time, and resources. Luckily, having a great event management tool on hand along with understanding the potential pitfalls can help you avoid these 13 costly mistakes.

There can be a temptation to go over budget without accountability. Ensure every member of your event planning team negotiates with vendors and makes an effort to get better pricing. Everyone should be aware of the budget and be accountable for the costs they incur.

Too many decision-making layers can compromise the quality of your events. Having small details to go through multiple tiers of decision-makers can be an inefficient way to organize multiple events. Choose one or two leaders who have the final say and remove unnecessary decision-making layers.

All your events should have defined goals, so start every new event planning process by setting out the goals and objectives. Goals guide your corporate event planning team and allow them to stay focussed on what’s to be achieved. The goals can then be translated into measurable objectives like number of registrations or attendees for events.

Plan your overall communication strategy so it’s consistent for all your events. The most successful corporate events – whether they’re internal or external – communicate a consistent value, personality, or message from start to finish. They also address practical needs, like letting attendees know all the essential details (like venue and time) before the event.

Don’t assume your event agendas will always appeal to attendees. Plan all your event agendas with your attendees’ perspectives in mind. Look for ways to keep attendees engaged and interested with fresh, relevant content and speakers, presenters, professionals or trainers.

Pay attention to the on-site experience attendees have for each event. Things like long queues, limited food and beverage options, understaffing, and poor accessibility can make your events frustrating experiences. Plan the on-site experience to optimise attendees’ experience.

Review your technology tools to see if you could benefit from updating them. For example, if your team is struggling with tasks for multiple events on an outdated event planning platform, you might be wasting a lot of time by not upgrading. Switching to a corporate event planning platform could reduce manual and repetitive tasks, streamline your processes, and save you and your team a lot of time (and money!).

If you plan and execute multiple events, you’re likely always racing against the clock. However, allowing your team, the speakers, the exhibitors, and the caterers plenty of time to set up can make the difference between failure and success. It could also help you avoid unnecessary delays like presentation or conference equipment not working when the event starts.

You might be working with a range of different vendors – from caterers to training associations – when you’re managing multiple events. Always get verbal or email confirmation from each vendor a day or two before set-up time. By confirming, you’ll make sure they turn up at the right place and right time.

If some of your events are off-site, you should create and use packing lists to ensure the required supplies are available on the day. These lists are great for sharing with your corporate event planning team so everyone can check each event is adequately stocked.

Contingency plans help you and your team recover quickly when something unexpected happens. Bad weather, emergency closure of venues, or presenters calling in sick can affect your events. Whether it’s a way to contact attendees quickly to let them know not to attend or having a back-up venue, make sure you set out a contingency plan for all your events.

Noisy events in the same venue can seriously compromise the quality of your attendees’ experience. Similarly, competing events can increase demand for facilities like bathrooms, which can also affect attendee experience. Check for competing events, and make sure you don’t schedule noisy events next to each other on the same time.

Think of your events as part of a bigger strategy, whether it’s marketing, training, or something else. Rather than considering each event finished on the last day, take the opportunity to follow-up with thank you messages, survey requests, or social media posts. Get feedback so you can measure ROI and find out where you can improve next time.

As a manager of multiple corporate events, you’re responsible for ensuring each event runs smoothly and without unexpected disruptions that can cost you time and money. By having a strategy to address these common pitfalls and using the right event management platform, you can minimize the risk of these unwanted disruptions.

Attendease is a powerful event management software and automation platform designed specifically for corporate event teams. By helping you address the entire event lifecycle, using Attendease can reduce event costs and remove custom development expenses. Find out how Attendease can help manage your multiple events today.

Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. They make it look so easy that all you see is the polished final product – not the hours upon hours of practice that went into pulling off the illusion of effortlessness.

Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch. And while there’s no way to fully eliminate the work required to produce a successful event, you can make things easier on yourself by choosing technology tools that allow you to automate repetitive or manual event management tasks.

An added bonus? You won’t just minimize frustration. You’ll also reduce costs – and improve overall event ROI – by simplifying your efforts and driving greater overall event efficiency. Here are 18 Attendease features that’ll make it possible to do just that:

Event success isn’t built off of final attendance numbers or total revenue generated alone. It’s generated at every step of the process along the way – including the actions you take days, weeks and months before your event opens its doors.

Take your event’s website. According to research by Event Manager Blog, event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for event marketing (behind social media and email marketing). Anyone who’s ever struggled through a frustrating online event registration process intuitively understands how important these tools really are.

That said, building a great event website doesn’t have to mean learning code or handing over five figures to a web developer. Using Attendease’s Website Builder tool gives event managers access to these four features:  

What you put on your website is just as critical as how you publish it, and that means bringing a level of thoughtfulness and sophistication to the way you organize your sessions. As Enterprise UX conference organizer Louis Rosenfield explains, “A conference program isn’t just a bunch of talks. It must also connect them, and sequence them so they build upon each other and create the momentum that drives the event forward.”

Attendease simplifies this process with the following features:

Finally, there’s attendance. According to Geoff Beers, writing for The Balance’s Small Business blog, “Attendance is the single most important factor to the success of your event. Good attendance numbers bring revenue and sponsorship opportunities. And the more people you have registered will create more demand for advertising and participation openings.”

Attendance isn’t something you can afford to leave up to chance by assuming an “if you build it, they will come” mentality. Ensuring people show up for your event begins by providing them with easy registration options – such as those enabled by Attendease’s registration form features:

Event marketing factors heavily into attendance as well -– and it’s something that can be simplified with the following three Attendease features:

“What session am I supposed to be in right now?”

“Which room is this panel being held in?”

Sound familiar? Anyone who managed events in the pre-digital era remembers the seemingly-never-ending series of questions posed by attendees – despite the number of print-outs or the amount of carefully-worded instructions issued by event managers.

Modern event technology has changed all of this. Although no app can completely cure attendee confusion, the features offered by Attendease – including the three described below – can take a significant chunk out of the effort required for event execution.

Having these types of tools at your disposal doesn’t just minimize the headaches associated with answering the same questions over and over again. It can actually save you money if fewer people are needed to staff the event in order to field attendee queries.

The potential impact of event management technology doesn’t stop once your doors are closed. The analytics data these tools provide plays an important role in your post-event post-mortem analysis process.

Christy Lamagna, founder and Master Strategist at Strategic Meetings & Events, explains, “A post-mortem is a formal meeting that walks through and assesses all major aspects of the program. It evaluates what worked, what didn’t and what should be improved or remembered or done differently the next time. My team conducts an internal post-mortem to measure our processes and performance and to critique every event.”

To execute something similar at your organization, you’ll need the numbers provided by the following Attendease features:

Thanks to event management technology tools like Attendease, there’s no reason to suffer through the manual tasks associated with running a national or regional event ever again. That said, it’s important to ask yourself a number of different questions when evaluating possible event management solutions:

For Attendease’s answers to these questions – or to learn more about other features offered by our comprehensive event management and automation platform – download our free Platform Overview guide or reach out to our team to book a free demo. We can’t wait to show you how easy it can be to manage national and regional events with Attendease.